Chestnut Hill’s literary community has gained a notable new addition with the opening of 50 Watts Books, just steps from Germantown Avenue, at 15 W. Highland Ave. Founded by Will Schofield and Ian Lay, this jewel-box bookstore may become a sanctuary for bibliophiles and art lovers.

In an age dominated by the endless options of online shopping and the cold precision of algorithmic recommendations, 50 Watts Books stands out as a bold assertion of the human touch. Every title on the shelves has been carefully chosen, offering a unique, personal experience that is becoming rare in today’s digital landscape. Stepping into this space feels like tuning into a handpicked playlist or receiving a personal restaurant recommendation from a trusted friend. It’s refreshing to let a human expert guide the way.

Will Schofield, who is an established presence in the literary and artistic worlds, is the curator behind 50 Watts. His background includes years of publishing, bookselling, and running “Writers No One Reads,” a popular blog focused on obscure fiction and surrealist art. Schofield’s passion for unusual and visually striking works is evident in the store’s selection.

The result is a bookstore that feels like a treasure chest. Its shelves are filled with everything from surreal picture books and risograph zines to underground comics and graphic design icons. Visitors will find books on mushrooms, frogs, Soviet playgrounds, vintage sci-fi, classics, manga, and children’s literature, alongside publications from Japan, Europe, and other parts of the world. 

The colorful covers and intriguing topics draw the eye, and the carefully arranged shelves make it easy to explore without feeling overwhelmed. The shop’s curation reflects Schofield’s deep knowledge and ongoing dialogue with customers. “I see what people are buying and listen to what people are recommending to me. I’m always digging and learning,” he added. This synergy between the store and its visitors is essential to the 50 Watts experience. Unlike an algorithm, which predicts purchases based on past behavior, Schofield’s selections invite readers to expand their horizons, offering surprises and exciting discoveries.

The store’s location, adjacent to Bird in Hand and across from Killian’s Hardware, feels like a perfect fit for a business that values individuality and charm. The store’s layout and timing were planned to make an impact during the holiday season. “Ian came up with the design, and we worked quickly to have everything ready in time,” Schofield noted. The result is a warm, inviting space that feels both intimate and expansive.

Future plans include hosting events with artists and authors, such as a photographer who documented New York’s New Wave scene in the 1980s. “I reached out to just stock her books, and she said she likes to do events rather than just send her books to bookstores,” Schofield said. 

For shoppers looking to find thoughtful gifts, 50 Watts is a haven. Its collection includes one-of-a-kind finds, whether it’s a quirky art book, a visually gorgeous children’s story, or a niche title on an obscure topic. The store’s selection makes it easy to check off an entire gift list in one visit.

As the holiday season approaches, 50 Watts Books offers a reminder of the joy of browsing in person. In a time when digital convenience has too often replaced the tactile pleasures of exploring a bookstore, this shop invites readers to slow down and savor the experience. Whether you’re a longtime Chestnut Hill resident, a dedicated book lover, or simply someone looking for a unique gift, 50 Watts Books is well worth a visit. It's a standout addition to the community—and a reason to celebrate the enduring magic of bookstores.

For more information, visit 50wattsbooks.com.