Woodmere Art Museum announced Thursday it is rebranding to simply "Woodmere" as part of a major institutional transformation supported by a $150,000 grant from A Little Better Co.
The Chestnut Hill institution's rebranding comes ahead of its expansion with Frances M. Maguire Hall, set to open in 2025, which will add 17,000 square feet of gallery space to the museum.
"This rebranding arrives at a pivotal time as we expand our footprint and elevate our mission," said William Valerio, Woodmere's director.
The museum, housed in a 19th-century stone mansion on six acres, received the …
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Woodmere Art Museum announced Thursday it is rebranding to simply "Woodmere" as part of a major institutional transformation supported by a $150,000 grant from A Little Better Co.
The Chestnut Hill institution's rebranding comes ahead of its expansion with Frances M. Maguire Hall, set to open in 2025, which will add 17,000 square feet of gallery space to the museum.
"This rebranding arrives at a pivotal time as we expand our footprint and elevate our mission," said William Valerio, Woodmere's director.
The museum, housed in a 19th-century stone mansion on six acres, received the grant through ALBC's Unless Project in January. The funding supports new branding, social media content and signage, with a new website planned for early 2025.
"Woodmere stood out for its visionary approach to honoring Philadelphia's cultural heritage while inspiring future generations," said Simon Rogers, ALBC's founder.
The museum specializes in Philadelphia artists and traces its roots to Charles Knox Smith, who opened the facility to visitors in 1910. Today, Woodmere maintains Smith's vision of combining art with nature through its Outdoor Wonder program, featuring sculpture and environmental education.
